Privacy policy
PRIVACY POLICY
Last Updated: [Insert Date]
This Privacy Policy describes how Helvetica Limited ("we," "us," or "our") collects, uses, and shares your personal information when you visit or make a purchase from helveticahk.com (the "Site").
1. PERSONAL INFORMATION WE COLLECT
Device Information
When you visit the Site, we automatically collect certain information about your device, including:
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Web browser type
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IP address
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Time zone
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Cookies installed on your device
As you browse, we also collect data on:
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Individual web pages or products viewed
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Referring websites or search terms
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Interactions with the Site
This automatically collected data is referred to as "Device Information."
We collect Device Information using:
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Cookies – Data files placed on your device (see All About Cookies for more information).
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Log files – Track actions on the Site (e.g., IP address, browser type, timestamps).
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Web beacons, tags, and pixels – Electronic files recording browsing behavior.
Order Information
When you make or attempt to make a purchase, we collect:
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Name
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Billing & shipping address
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Payment details (credit card numbers, email, phone number)
This is referred to as "Order Information."
"Personal Information" in this policy refers to both Device and Order Information.
2. HOW WE USE YOUR PERSONAL INFORMATION
Order Information
We use it to:
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Process payments, arrange shipping, and provide invoices/order confirmations.
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Communicate with you.
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Screen for fraud or risk.
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Provide marketing or advertising (if aligned with your preferences).
Device Information
We use it to:
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Screen for fraud (particularly IP addresses).
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Improve and optimize the Site (e.g., analyzing customer behavior).
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Assess marketing and advertising campaign success.
3. SHARING YOUR PERSONAL INFORMATION
We share data with third parties to assist in business operations, including:
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Shopify – Powers our online store (Shopify’s Privacy Policy).
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Google Analytics – Helps understand customer behavior (Google’s Privacy Policy). Opt out here.
We may also disclose Personal Information:
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To comply with laws (e.g., subpoenas, legal requests).
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To protect our rights or safety.
4. BEHAVIORAL ADVERTISING
We use Personal Information for targeted ads. To opt out:
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Facebook: Ad Preferences
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Google: Ad Settings
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Bing: Personalized Ads Opt-Out
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Digital Advertising Alliance: Opt-Out Portal
5. DO NOT TRACK
We do not alter data collection practices in response to "Do Not Track" browser signals.
6. YOUR RIGHTS (EU RESIDENTS)
If you are in the European Union, you have the right to:
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Access, correct, update, or delete your Personal Information.
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Request data portability.
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Object to processing under legitimate interests.
To exercise these rights, contact us at info@helveticahk.com.
Note: Your data may be transferred outside the EU (e.g., to Canada or the U.S.) for processing.
7. DATA RETENTION
We retain Order Information for our records unless you request deletion.
8. CHANGES TO THIS POLICY
We may update this policy periodically to reflect changes in practices or legal requirements.
9. CONTACT US
For questions, requests, or complaints, contact:
Helvetica Limited
[Re: Privacy Compliance Officer]
Shops 1 & 2, 10/F, 93 Wai Yip Street,
Kwun Tong, Hong Kong
Email: info@helveticahk.com
By using our Site, you acknowledge and agree to this Privacy Policy.